Independent performance marketing
Find the signal.
Build the path.
Targeting Tactics connects audience strategy, paid media, and conversion experience through disciplined experimentation—not guesswork.
- 01
- Audience fit
- 02
- Conversion quality
- 03
- Evidence-led scale
The practice
Performance improves when the right audience and the right experience are treated as one system.
The work starts before the media buy and continues after the click. It balances traffic quality, sponsor value, creative experimentation, and a conversion path that respects the person moving through it.
Capabilities
Strategy that stays close to execution.
Focused support across the decisions that shape performance—from who to reach to what happens next.
- 01
Paid media & media buying
Plan and evaluate placements around audience fit, traffic quality, and the role each channel plays in the conversion path.
- 02
Audience & targeting strategy
Turn market, product, and behavioral signals into sharper audience hypotheses and more deliberate targeting decisions.
- 03
Lead generation & conversion paths
Connect the promise in the ad to the experience after the click, with lead quality and the sponsor experience kept in view.
- 04
Funnel & conversion optimization
Study feedback across the journey, identify friction, and improve the steps that separate attention from a useful outcome.
- 05
Performance partnerships
Approach affiliate and performance relationships with clear incentives, quality standards, and sustainable scale in mind.
How I work
A useful idea has to survive contact with evidence.
A practical operating rhythm for moving from market context to confident scale—without confusing activity with progress.
- 01
Research
Read the niche, product, trends, and opportunity before choosing a channel.
- 02
Target
Define the audience profile and select the traffic sources and placements most likely to fit.
- 03
Test
Run a focused first signal around leads, sales, messaging, or path quality.
- 04
Validate
Analyze response and conversion quality, then fix what the evidence does not support.
- 05
Scale
Expand only what has earned confidence across relevant platforms and exchanges.
Platform & partner ecosystem
Part of the original Targeting Tactics record.
These platform and network marks appeared in the legacy site’s partners section. They are preserved here as a historical ecosystem reference.
Platform marks reflect the ecosystem referenced by Targeting Tactics and are not presented as client endorsements.
Juan Punturiero Targeting Tactics
About
Independent thinking, grounded in the whole journey.
Juan Punturiero is the professional behind Targeting Tactics. His approach brings together audience selection, media buying, creative experimentation, and conversion quality.
The aim is straightforward: understand the opportunity, find a credible path to attention, learn from real response, and scale with intention. That means staying curious about alternative routes while being rigorous about what the evidence supports.
Start a conversation
Bring the problem.
We’ll find the signal.
If you are rethinking paid media, audience strategy, or the path from attention to conversion, connect with Juan directly on LinkedIn.
Connect on LinkedInProject brief
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